Building Your Online Authority (Part 1 of 5)
It goes without saying that if you want to be found on the internet now, you have a SERIOUS amount of competition.
In fact, more content is created in just 48 hours alone, than has ever been created since the beginning of time and the 1980s.
I’ll just let that sink in…
Nowadays your audience can find information on everything they need themselves. They can find out how to DO anything, learn anything and uncover the truth about anything or anyone.
What this means is that it really doesn’t matter what you say you are or who you say you are…
…It matters what other people say about you. What your online profile says about you.
We all know that one person who claims to be the big “I AM” in something, but type their name into Google and nothing comes up. You quickly move on to find out who the REAL movers and shakers are and the big “I AM” guy is quickly forgotten.
To thrive online, we need to be recognised in our industry for something. But how do you do that?
Well in this blog series, I’ll share with you the 5 key things you need to build your online authority.
Starting with your SOCIAL PRESENCE.
Personally, I would always start with your social presence. Are you active on Twitter, Facebook, Instagram, LinkedIn? And more importantly how do you come across on these social media platforms?
Utilising your social media presence effectively can and WILL give you a serious advantage online. Tell me you can’t make social media work for your business and be prepared for a half an hour lecture on why that’s the most ridiculous thing I’ve ever heard.
Actively engaging with your audience on social media platforms like Twitter and Facebook shows the visible interaction between your business and your clients. Now I’m not saying, use these platforms to sell, sell sell, that’s often the mistake business owners make.
But you should use these platforms to interact with your target audience. Send them high quality content that you think they might be interested in. Ask their opinions on key topics in your industry. Talk about your hobbies and interests. Turn yourself into a relatable person, instead of a business.
The best thing about social media is that your audience can see you visibly interacting with people. I’m always dubious of people who are not on Twitter or Facebook as it makes me think they’re hiding something, because this is where visible interaction can be seen by all.
Google also puts a lot of validation on social reach too, so any links and images that you share will start to appear on Google searches and start to collect when someone searches your name.
So there’s the first key thing you should be implementing in your business to build your online authority. Stay tuned for next week’s blog post where I’ll be sharing the next step….