How I Got 1 Million Visitors on a New Website in 18 Months
In September 2013 I became involved in an online discussion about how juicing fresh vegetables and fruits is expensive and only accessible to celebrities and the wealthy. I disagreed and declared I was going do a juice cleanse (a period of 7 days on juice only) to prove how inexpensive it could be.
I invited others to join me and then was asked a question I hadn’t anticipated.
“Is there a programme we are all going to follow to make sure we are using the same ingredients?”
I’d been planning a juicing blog for a while. This gave me a compelling reason to go live.
Within a matter of days, I launched , not knowing if anyone would read it.
I shared a link on Facebook and Twitter and was surprised by the initial traffic…
“Wow, a hundred people have read my content”
This spurred me on to keep creating new posts and to share my journey and experiences. The more content I created, the more of a following the website started to get.
Within 18 months, my website content had been viewed over 1 million times!
Now at this point you might be wondering how?
Firstly, I created content that added value to my audience. Many people and organisations make the mistake of using a website or blog as ‘shop window’ for their products and services. Whilst it is fine to include these, you must give value to every reader, not just those who are ready to buy from you.
By creating content that is honest and vulnerable you will build rapport with your audience. I believe that a great blog is like a conversation, where you talk with your audience and share stories, rather than talk at them. Be authentic with your content, after all, nobody is perfect.
The other key elements are persistence and patience.
Be sure to add content on a regular basis, even if few people are reading it.
When it comes to content I am often asked which is more important, quantity or quality? The answer is both.
A website that consistently shares high quality content will attract an audience. This can sometimes take take a little time to build, but keep going.
Listen to your audience, create content that educates, entertains and inspires and then it is only a matter of time until you too will get your first million views.