How to Create a #1 Blog
Stick ‘how to create a blog’ in Google and you will get over a billion results. Most of these are about the mechanics of creating a blog, but creating a successful blog is about so much more…
I don’t remember the content of my very first blog post, but I do remember the jokes friends and family made about it. That was in 2009 and I quickly deleted the post and stopped blogging altogether.
In 2012 I decided to start again. I was doing a charity challenge to give up all alcohol for a year and figured I’d blog about the experience to raise awareness, and hopefully increase my charity fundraising.
It happened again. Negative comments finding their way back to me about my blog, but this time they were different and a bit more specific. I was told my posts were ‘a bit boring’, ‘too factual’ and ‘a bit dry’.
I wanted my posts to be enjoyed, so I started to study the media I read. What was it that made me read one article over another and how was it that some articles could hold my attention when I gave up on others before I was even halfway through?
Content is key
Since my dodgy start in the blogging world, I’ve gone on to become an award winning content creator and be ranked as a #1 UK blog.
One of the key things I discovered about creating a successful blog is the importance of content. The blog content you create will either attract or repel your audience. Your blog content must give value to your ideal reader and they must find your posts educational, entertaining, inspiring or a combination of all three.
It’s a bit like a TV show. For every show on TV there are people who love it and people who hate it. The fans of the show never want to miss an episode. You need to create a blog with boomerang content, where the fans keep coming back.
It all starts with a promise
Your headline is your big promise. In fact, it doesn’t matter how good your blog post is if your headline sucks because without a strong headline nobody will read the post.
Writing better headlines won’t only help you get readers to your blogs posts, it will also help you get your emails opened and boost your reach on social media too.
Great headlines create curiosity in the reader, add social proof to the article, help the reader understand what they can gain from the article or understand a pain point the article will address.
If I had to summarise my success as a blogger I would put it down to just two simple things: headlines and stories.
Want some help creating headlines for your blog? Click HERE to watch your FREE presentation so that you can create Boomerang blog posts too.