How to Kickstart Your Marketing This Year
When it comes to marketing your business, you might not know where to start. After all, you’re not a marketer. You didn’t start out in your business to write marketing emails or spend your time setting up Facebook Ads.
You started because you love what you do.
But to be successful you HAVE to have a solid marketing strategy in place for your business. Whether you decide to have a crack at it yourself or to hire a marketing team to do it for you, as a business owner it’s important to understand what you’re doing to promote your business.
So here are my top tips for 2016:
Get to know your market.
It’s the solid foundation of any marketing strategy. How can you know what messages to use in your market if you don’t know who you’re marketing to?
Imagine trying to sell a garden hose to a travelling businessman. They’re not going to be interested in your garden hose are they? They don’t give a crap about it. A avid gardener on the other hand, will be.
Who is your ideal customer? Where do they live? What interests them? What are their hobbies, their passions, their desires? What keeps them up at night? What problems do they face?
By answering just a few of these questions, you’ll know who you want to target with your marketing and you can craft a strong message that resonates with them.
Where are your market?
If they are social media cruisers – you are there. If they have a problem to solve and they are searching the internet – you are there. If they are building their business networking – you are there. If they are concerned over local issues – there you are!
If you do, you’ll become a household name. Everyone involved in any sector in some way locally will get to know you or about you, new, potential clients will start to talk about you, but don’t forget about your existing customers.
Work on educating yourself on new marketing techniques.
Concentrate on what’s working now. You need to evolve continuously. If you look at other aspects of your business, they’ve evolved so why is your marketing strategy any different?
Create a plan for the year to further your learning or work on a particular area to master. Perhaps you don’t have a solid strategy for social media? Concentrate on firstly interacting with your customers, inviting them to events and valuable content.
Focus on your existing customers
An easy win is your existing customer base. So many business owners get the sale from a customer then simply forget about them.
This is quite simply ludicrous. These guys have already bought from you. They are actively interested in what you offer and trust you. So concentrate on delivering them more value after they’ve purchased. Chances are they’ll be interested from buying from you again.
Plus, why not ask for a referral? If every single one of your customers referred one friend, you’d double your business!
Don’t make the mistake of going after new leads and neglecting your old ones.
Doing something is better than nothing. If you sit there worrying about whether you should launch a marketing campaign through Facebook Advertising or spend hours agonizing over an email that never gets sent, you’re not going to get anywhere.
You’ll never learn what’s working in your niche and how you can utilize your skills and expertise until you do something about them.
If you’d like to learn how to take your skills and experience and turn it into an asset that drives sales to your business, head over to www.expertelevator.co.uk/jumpstart