The online mistake that MOST business owners make
Mobile devices and the internet have revolutionised business.
When Apple introduced the first iPhone in 2007, it would’ve been hard to imagine that less than 10 years later the world’s most popular media company would create no content, the world’s largest taxi firm would own no cars, the world’s largest accommodation provider would own no property and the most valuable retailer would carry no stock.
Facebook, Uber, Airbnb and Alibaba saw the world differently from traditional businesses, embraced emerging technologies and changed the rules of the game.
You now live in a world where every business needs an online presence… and not just a website.
According to 2015 statistics from wearesocial.com the number of active social media users on mobile devices grew by 23% in just 12 months to 1.685 billion. That is roughly 1 in 4 people globally, including new born babies and the elderly!
In the UK, the average person now spends 2.2 hours each day on social media.
Social media is the new ‘word of mouth’ way for news to spread, both good news and bad. The news is also spreading quicker than ever.
Think about it. Just a few years ago you would phone friends one at a time to share something with them. Now it takes one post of Facebook to tell ALL your friends (and in 2015 the average person had 338 friends on Facebook).
When it comes to social media, many companies get it wrong.
The key word is social, yet a surprising number of businesses fail to notice this and simply view it as another media source for promoting products and services.
Is it wrong to promote your business on Social Media?
It depends HOW you are doing it. Social media is about having a conversation with you audience, sharing things that both they and you are passionate about.
Nobody likes to be sold to, but we all have things we are happy to pay for. This is especially true when we know, like and trust the person or company we are looking to do business with.
Social media advertising should be combined with education that adds value for your audience.
Want to learn more about how to develop your own social media strategy? Head on over to www.expertelevator.co.uk/jumpstart where you can find out some of the social media strategies we used to increase our leads by 1000%, whilst eliminating our advertising spend.