The Five Books You Need to Read to Accelerate Your Business Growth

by | Dec 22, 2016 | Blog, Content Creation, Marketing

Over the past year I’ve been asked on numerous occasions to recommend great books  – the sort of books that have resonated with me and aided me in shaping the success of my own business career. In truth, there’s been a lot. As with everything, I’ve read some that really haven’t been worth the investment, but there are others that have been truly groundbreaking for me. I thought it would be a great idea to share with you some of my favourites so that you too can benefit from both an engaging read, but also insightful takeaways that you can apply to your own business.

Here’s are five of my strong contenders:

  • Ask GaryVee – Gary Vaynerchuck

This is one of the great reads. Gary is an unconventional, successful entrepreneur, who lives and breathes both marketing and business. He’s not one to follow a textbook, and instead recognised the need to utilise social media channels to get his message out there. He’s a keen believer in breaking from the traditional and trying out more experimental routes.

This book really expands on the questions he answers on his popular podcast. It capitalises on topics surrounding marketing, social media and business, and gives comprehensive answers on the questions you need answering. Whether you want to find out more about using social media, or you need advice on hiring the right fit for your business, you’ve got everything you need to know in this book.

Be warned though, this is the sort of book that could really change things for your business – it’s an essential staple.

2)  Purple Cow by Seth Godin

Marketer, author, entrepreneur and public speaker – Seth knows what he’s talking about. And this book is brilliant in encouraging you to step out of the box – and that’s why I recommend it so highly. Too many business owners are unwilling to take the plunge to do something different – it’s all too easy to follow the status quo. Seth encourages business owners to be truly remarkable in this book, as opposed to blending into the faceless crowd.

He discusses how the power of advertising is becoming redundant, and is instead being replaced by something special – the ability for a business to become a ‘Purple Cow’ and make their statement on the World. Dyson and Apple are just two examples of big brands he focuses on, brands that have elevated themselves above the masses to become leaders in their fields – immortal businesses. This book encourages us all to put ourselves into a different mindset, and to apply this to everything we do with our business.

3) Talk Like TED by Carmine Gallo

I highly recommend this book. TED and Tedx conferences are viewed 1.5 million times a day – they’re a real gold star in presentations. The persuasive, highly-engaging method used is outlined in this book, so if you’ve ever wondered how to create a truly inspirational presentation and have your audience eating out of your hand, you need a copy.

Carmine Gallo is a communications coach, and delivers to you the nine secrets of successful TED presentations. This bite-size approach allows anyone to create a mind- blowing presentation.

I’m an avid promoter of successful public speaking, and I know that this book will help you on your road to turning your words into leads.

4) Influence by Robert Cialdini

This is a really interesting read, and useful in catapulting you into the human mind and what makes it tick. Dr. Robert Cialdini is an expert in the topics of influence and persuasion. His writing explores what exactly encourages people to do what they do and leads them to changing their behaviour.

You’ll discover six principles that will lead you into becoming an expert persuader. Whether you own a business or not, this book is universal in its power to highlight how there is an art to persuasion, and how all humans follow a similar pattern when it comes to making decisions. From a business perspective, it’s useful in finding out how you can tap into your audience.

5) Made to Stick by Chip & Dan Heath

This book explores what makes things unforgettable – what resonates with readers and encourages them to act or read on? How do news stories stay in people’s’ heads?

It raises a number of case studies of how humans have reacted to a story and explains why the strategy has worked so well. Steeped in research, it shows readers how they can apply strategies to help get their ideas across.

For business owners, it’s remarkable in providing key tactics that will help create a message that will really stick.

I could recommend you game-changing books all day, but here’s just a few of my firm favourites. Sometimes it’s easy to be led by a recommendation for the latest business book, but other times, books that may appear to be slightly off topic at first can in fact have a lasting, positive effect on your business and its growth.