Who are you? How to find your brand identity

by | Feb 8, 2017 | Content Creation, Marketing

Imagine you’re walking down your local high street.

Think of the first three brands that come to your mind. What sticks out about them? It could be the colours in the shop signs. It could be the product displays in the window. It could all be in the layout of their stalls, or tables, or tills.

There are many more specific details you could go into, but it all comes down to identity. These brands have figured out the perfect way to say who they are, what they do and make you remember it. They saw their space in the market and they claimed it. They’ve managed to create an identity that sets them apart.

An indicator of a strong brand is omnipresence. The best brands are the brands that can translate well across multiple languages and communicate their message effectively across multiple platforms, whether it’s a billboard or a banner across a blog. Ultimately, their identity is clear and easy to understand. Here’s the questions you need to ask yourself to find your brand identity:

Who are you?

Start simple. What is the brand? Does your name, slogan and look truly represent you and your product or service? Brainstorm keywords that best describe what you want people to think about your business and cater your brand image to these descriptions. It’s logical – if you’re a fun brand, you don’t want a corporate style logo and straightforward slogan, and vice versa.

What do you do?

Be sensible about what products and/or services you offer. Having a million great ideas for products is great, but it’s better to start with a small range and create a name for yourself before you build on what you do. If you want to own a café chain, you start with coffee and cake, then branch into salads and sandwiches.

What do you want to be known for?

A smart way to create a strong brand identity quickly is to find one particular aspect of your field to focus on and stick to it. You’ll have competition that will have the same goal, but they aren’t all known for the same thing – they might be known for their style, their type of service, their marketing methods, etc. Pick an aspect to your business model that you think is your strength and let it form part of your identity.

What do you want to achieve in the future?

This is a question that helps you think of your brand’s longevity. Think about your business’ growth potential and apply it to your brand. You need a brand that isn’t limited by its current successes, but can stay strong no matter how big your customer base gets and where in the world they are.

These questions should get you thinking about your brand’s identity. Whatever you do with your brand – whether you start from scratch or make slight tweaks to your current brand – it’s important to do it immediately. Claim your space today.

For a more detailed look into how you can claim your space and find your brand identity, join us at our Expert Elevator Jumpstart workshop. This could be the big change you make to your business that brings in more leads and asserts your authority – you could be the brand that people remember.